With over 30 years of international experience as a choreographer and stage director, I have created and directed countless large-scale productions, corporate events, and live performances for premium brands and global audiences.

My work combines creative vision, strong storytelling, and precise execution. I specialize in developing compelling stage concepts, guiding performers and creative teams, and ensuring seamless collaboration between production, technical departments, and clients.

Over the past three decades, I have worked as Stage Director for international brands and productions including L’Oréal, Volkswagen (VW), REDKEN, Lavera, MAHALLA, Carré / Station X (Switzerland), and artistic productions such as 7 Stars Berlin and Mystic Journey Cologne. From high-end brand events and fashion shows to complex live productions with large casts and immersive stage concepts, I bring clarity, structure, and creativity to every stage.

I focus on premium productions where every detail matters — timing, visual composition, transitions, energy, and emotional impact. My approach is both creative and strategic, ensuring that each production delivers a strong message while creating memorable experiences for audiences.

Stage Direction Services

• Creative & Stage Direction for live productions

• Show concept & dramaturgy

• Cast direction & performance coaching

• Rehearsal direction & show calling

• Corporate events & brand experiences

• Fashion shows & award productions

With more than 30 years of experience in the entertainment and live event industry, I create stage moments that are visually striking, emotionally engaging, and flawlessly executed.